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What Is A Book Launch Team (How To Build And Manage A Book Launch Team)

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When it comes to a book launch, the organization is not easy, and you may require help to keep on top of things. This is where a book launch team can be useful to consider.

If you are unsure of what a book launch is, and the aspects it entails, I would encourage you to read through my article about book launch events here.

In this article, I will be talking you through what a book launch team is, and how creating one can help improve your book launch. I will also be discussing some useful managing techniques, and how to make the launch a success. 

What Is A Book Launch Team?

A book launch team is often referred to as a street team. They are a group of people that help you with the book launch process. 

If your book is being published with a publisher, in some instances, they provide you a team of people to help with this process. However, this is not always the case, especially if you are a self-published author.

When it comes to the organizing a book launch, some things you need to take into consideration are:

  • Promoting the book 
  • Driving sales
  • Increasing engagement with the book
  • Receiving initial book reviews
  • Creating interest around the book
  • Organizing a book launch event
  • Organizing other events during the book launch week

The more organizing a book launch involves, the more useful it is to have a dedicated team of people to help with this. 

Although a book launch is typically one main event, it can be spread across a number of different days, incorporating other events such as book signings, event evenings and interviews. 

A book launch team will help with these aspects. They also help to promote your book, by reaching out to readers, and sending review copies to increase interest in the book. 

How To Build A Book Launch Team?

If you decide to build a book launch team, you want to choose a handful of people that are both trustworthy and experienced. After all, they will be in charge of organizing and overseeing the launch. 

You want to ensure the people you choose are knowledgeable of your book in addition to event planning, so the event and your book align well. It is useful to have someone from your publishing team involved if you are being published through a publishing house.

In addition to this, someone with experience of marketing and promoting books is useful to have too. They will be able to put together a great launch campaign to help push your book as much as possible. 

When it comes to a book launch event, you want to have someone who is an event planner. They can then manage the event and organize it, so you do not have to. 

If you want to take a step back from the launch planning, having an event manager to oversee what happens is useful. They can provide you with direct feedback of the events that are planned, and will be able to manage the team well.

In addition to this, it is useful to have readers, bloggers, and influencers involved in your book launch team. They will be champions for your book, and will help to spread the word of its release to a wider audience. 

This can be done in many different ways, such as reviews, promotional photos, and videos, and PR packages. Given that the aim of a book launch is to help drive your book sales, the more interest the book gains, the better it is going to perform. 

How To Manage A Book Launch Team?

How you manage your book launch team is essentially down to personal preference. If this is your first event, it is useful to hire a manager to oversee the book launch. They will manage the majority of the book launch, allowing you to oversee the process and make suggestions when you feel they are necessary. 

If you are looking to use your own input in addition to the book launch team, it is useful to consider a tool called Author Community

This is a text messaging service that provides an author with a unique Author Community number. This number can then be placed within your book to encourage readers to engage with your content in a new and innovative way.

When the readers use the free text messaging service to reach out to you, you are able to send them automated messages about your book. This is a great way of connecting to your readers, and allowing them to receive more information regarding its content. 

In addition to this, you can send specific messages to help promote your book launch. You can use Author Community in many different ways. During book launch week, you can send alerts to users about any events you are participating in using geolocation services, to encourage them to come along.

You can use the service to encourage readers to leave your book a review on Amazon, too. These are both pivotal in the first few weeks of a book being released. Given this, Author Community is a service you should take into consideration. 

It is free to use, and the automated questions can be changed and are unique to you and your book. This connects and engages your readers to your book launch on a wider scale. 


When it comes to a book launch team, this is certainly something to take into consideration. There are so many aspects of a book launch that require specific attention. As this can be difficult to manage alone, a book launch team can help to oversee this. 

Furthermore, your readers and bloggers can help you book to reach a wider audience, which can encourage an increase in book sales. This is why it is so important to use services such as Author Community to further your reach.