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Can A Self Published Book Be A Bestseller (What You Need To Know)

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When it comes to the publishing world, there tends to be a lot of skepticism around the idea of self-publishing. You may have even heard that self-publishing is not as successful, and that you need to choose a traditional publishing house instead.

However, it is entirely possible for a self-published book to become a bestseller. This is something that I have seen from personal experience. You only have to look at self-published authors such as Andy Weir (The Martian), and E.L. James (Fifty Shades of Grey), to see that this is not the case.

These are only two examples of how a self-published book can be a bestseller, and they prove that there is nothing stopping you from reaching the same levels of success. 

In this article, I will be talking you through what you need to know about self-publishing, and the best ways to make it a success, providing you with a few tips and services that will help you along the way.

What Is Self-Publishing?

Self-publishing is when you choose to publish your book without using a traditional publishing house. It is self-reliant, and while it allows you to have the freedom of publishing your book without it being approved by a publisher, there are some small risks associated with it. 

This is because self-publishing does not have the same security as traditional publishing, and it can be more expensive to fund. However, you do not have to wait for a publisher’s approval, and you will typically achieve higher payments for each book sale you make, too. 

How A Self-Published Book Can Become A Bestseller

When a book is published, it is no secret that in order for it to become a success, it needs to sell. This is a hurdle that many self-publishers initially struggle with, especially if they are new to the publishing field, and are unsure of the correct steps to take. 

Once you are familiar with the steps you need to take, you can begin to implement them into your own book campaign. The tips I am going to discuss will help give your book the best chance of becoming a bestseller. 

Book Content

To begin with, you will want to ensure that the content within your book is of a good quality. You will want to take the time out to research, and plan the content, regardless of the book genre. In addition to this, you will want to ensure that the spelling, punctuation and grammar is perfect.

Finding and choosing the right niche for you is important, and you will want to write a book based on something you are passionate about. You will also want to choose a relevant and attractive book cover, to draw in potential readers to your book.

Once you are happy with your book, and it is ready to be published, you will then want to take the correct steps toward promoting it.

Where To Sell Your Books 

When it comes to selling your books, you will need to choose the correct outlets to help your book generate as many sales as possible. There are two avenues I would recommend — Amazon and Independent (Indie) bookstores. However, Amazon is the place you will want to focus on to begin with. 

When your book has been listed on Amazon, you will want to ensure it is listed in the correct categories so that potential readers can easily find it. Using relevant keywords is also important. Having your book appear in Indie bookstores can further the reach to potential readers.


Another key aspect to having a bestselling self-published book is promotion. You want as many people as possible to be aware of your book. This will help to gain interest, which in turn, will then generate book sales.

There are so many ways you can promote your book, especially when you take current technology into consideration. I would highly recommend utilizing texting services, such as Author Community, social media, websites, and advertisements.

It is so important to reach out to readers to help encourage them to leave a review of your book on Amazon. Not only will book reviews help to increase your sales, but when they are shared on blogs, Goodreads, and YouTube in addition to Amazon, this will further the scope of your book.

While encouraging your own readers to review your book is the best way to achieve positive and highly rated reviews, you can potentially choose to reach out to interested reviewers too.

You can also create promotional items such as flyers, and bookmarks to increase interest in the book and give these out in person. Indie bookshops or your local library are great places to do this. 

Engaging With Your Audience Through Author Community

When you are a self-published author, it is so important to engage with your readers. This can have a big impact on their overall reading experience. I would highly recommend using Author Community

It is a free, automated text messaging service that allows an author to reach out to their readers on a personal level, which helps to increase the amount of reviews of a self-published book.

While social media, emails and blogging can increase sales, they are limited in what they can do. Author Community helps you to take your engagement and promotion to the next level, which can be the push you need to make your book a bestseller. 

Being a free service that can be tailored to your specific needs, it is certainly worth exploring. Author Community has had proven success in helping to increase revenue and sales, which is an essential part of a self-published book becoming a bestseller. 


Having a bestselling self-published book is no easy feat, and it does take time and dedication. With the correct promotion, and engagement, through using services such as Author Community, you can help to take your book sales to the next level.